Marketing: Brand • Email • Social Media | Content | Community

Matty Trotter

Crafting Stories.

Engaging Consumers.

Elevating Brands.

Crafting Stories. Engaging Consumers. Elevating Brands.

Lore: Matty Trotter
I’m a storyteller at heart — with a background in marketing, casting, and design, I bring brands to life through thoughtful strategy and soul. Whether I’m crafting a campaign, building a world, or just trying to hit Celestial 3 in Marvel Rivals, I put my whole heart into what I do. Inspired daily by my two hairless cats (Gillbert and Salem), my work is rooted in curiosity, creativity, and connection. This portfolio is a reflection of that.

Let’s Connect:

770.316.9253

MattyTrott@gmail.com

not your typical Hospital flyer.

In Grady Hospital’s waiting rooms and cafeterias, traditional posters fade into the background. For #MoveForGrady, I took a different approach — 'Mission Atlanta,' a sci-fi-inspired poster with a cryptic QR code. No obvious CTA, just intrigue. By sparking curiosity and social discovery, it turns passive viewers into active participants, proving that sometimes, the best way to spread awareness is to let people uncover it themselves.

Certifications

Creating Brand Value

Harvard Business School

Email marketing

Intuit Mailchimp

Social Media Marketing

Hootsuite

A well-crafted welcome email is a powerful tool for audience engagement — yet when I subscribed to Gin & Juice by Dre and Snoop, I never received one. Seeing an opportunity, I applied my email marketing expertise to create a mockup that tells the brand’s story, sets expectations, and drives conversions. This design strategically incorporates user-generated content, attention stimuli, and an exclusive first-time buyer incentive to foster engagement and build community. The video simulates the user experience, showcasing how the email would guide subscribers through key touchpoints.

Publication

Earned industry recognition with published work on Vogue's website, demonstrating a deep understanding of market trends, brand positioning, and high-impact visual content in marketing.

Photograph Titled: Dream

A Creative Mind:

From Campaigns to Everyday Life.

  • Tapping into trends

  • Studio Ghibli Meets Social Impact

  • A Quest-Worthy Presentation

  • Say It Without Saying It

  • Because Even Cats Deserve Interior Design

  • Aesthetics for Modern Engagement

  • A Business Card Reveal, Done Right

  • Nostalgia Marketing with Y2K energy

Most Known Casting Projects:

  • Season 1 & 2 of Netflix’s Cobra Kai

  • Season 1 of Youtube Originals Champaign ILL

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Bridging the Brand Story Gap

How do you communicate a brand’s deep community impact when there’s little visual content to show it?

Grady Health Foundation is a pillar of hope for Atlanta, but its content lacked the emotional depth to showcase that impact. I created a story-driven video that transforms Grady’s mission into something people can see, hear, and feel.

By curating news audio/headlines, aligning stock footage, and crafting a compelling narrative, I turned an abstract brand promise into a tangible, visual story — one that reinforces Grady’s vital role in the community.

“Behind every concept, design, and campaign is a piece of me — because I believe the best work comes from the heart.”

— Matty Trotter